Heartwood Planning Group is proud to partner with Northwestern Mutual to raise money for childhood cancer research through Alex's Lemonade Stand Foundation (ALSF). ALSF emerged from the front-yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004).

In 2000, four-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation has evolved into a national fundraising movement.

Northwestern Mutual has raised more than $17 million for the cause, helped fund 220,000 hours of research, and provided support services to many families and children.